In a world marketplace weighed down by limitations and macroeconomic question marks, China is developing into an emphatic growth opportunity for retailers, continuing its 14% annual growth rate and maintaining its leading position in Asia.

China’s retail industry will witness rapid development in the next 10 years. Huge overseas investment and fast expansion of various retail shops will generate big demands on store equipment, technology as well as shop design and sales promotion tools.

Aruvian's R'search analyzes the Retail Industry in China in a PEST Framework Analysis. A PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarizing the external environment in which a business operates.

A. Executive Summary

B. Introduction to the Industry
B.1 Industry Definition
B.2 Industry Profile
B.3 Industry Structure
B.4 Future Outlook

C. PEST Framework Analysis
C.1 Political Aspects
C.2 Economic Aspects
C.3 Social Aspects
C.4 Technological Aspects

D. Glossary of Terms