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Yes Bank Case Study:
Chinese Version Report Link Finished:2009-08-25 Product ID:E1667
Keywords
Yes Bank Commercial Banking Credit Card ATM Bank Card Bank
Abstract
Introduction
This case study on YES Bank forms part of Datamonitor’s new series highlighting best practice in specific areas of financial services.
Scope
*This case study analyses the key successful elements in YES Bank’s brand strategy
*The case study examines how the brand has developed to its current status and why it appeals to consumers so strongly.
*Datamonitor's Financial Services Megatrend Framework is used to analyse the effectiveness of customer targeting strategies
Highlights
YES Bank is expanding at a brisk pace, providing customers with a tailored knowledgeable offering and the latest technological platforms to enhance the banking experience. Thus, it has created a niche in an already crowded market. It has a philosophy of sustainability, in keeping with its ethical principles, but is also geared for rapid expansion.
Reasons to Purchase
*Gain insight into the methods used by important industry players to give them a competitive edge
*Identify specific areas for operational improvements
*Capitalize on the knowledge of experienced companies when entering a new niche or market
This case study on YES Bank forms part of Datamonitor’s new series highlighting best practice in specific areas of financial services.
Scope
*This case study analyses the key successful elements in YES Bank’s brand strategy
*The case study examines how the brand has developed to its current status and why it appeals to consumers so strongly.
*Datamonitor's Financial Services Megatrend Framework is used to analyse the effectiveness of customer targeting strategies
Highlights
YES Bank is expanding at a brisk pace, providing customers with a tailored knowledgeable offering and the latest technological platforms to enhance the banking experience. Thus, it has created a niche in an already crowded market. It has a philosophy of sustainability, in keeping with its ethical principles, but is also geared for rapid expansion.
Reasons to Purchase
*Gain insight into the methods used by important industry players to give them a competitive edge
*Identify specific areas for operational improvements
*Capitalize on the knowledge of experienced companies when entering a new niche or market
Table of Contents
DATAMONITOR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
Introduction 2
Groundbreaking innovation sets YES bank apart from other more established players 2
The founders of YES bank have a history of entrepreneurship 4
YES Bank is expanding but still has a long way to go to compete with major Indian players 5
YES Bank's financial position is strong despite its small size 7
YES Bank has kept up to date with changing consumer behaviors 8
Authenticity is achieved through unconventional means 8
The brand appeals to the comfort Megatrend through simplicity, transparency and ethical principles 8
Trust is fostered by showing a caring side 9
As one of the most attractive emerging markets, there are opportunities for other players looking to enter the market 10
More advanced use of technology is key 10
Green and ethical credentials are becoming increasingly important 11
APPENDIX 13
Data Tables 13
Definitions 13
The Datamonitor Financial Services Consumer Insight Megatrend Framework 13
Authenticity 13
Comfort 13
Connectivity 13
Convenience 13
Individualism 14
Wellbeing 14
Demographic Complexity 14
Financial Intelligence Complexity 14
Lifestage Complexity 14
Wealth Complexity 14
Further reading 14
Ask the analyst 15
Datamonitor consulting 15
Disclaimer 15
List of Tables
Table 1: YES Bank's profile 13
List of Figures
Figure 1: The logo design is simple and positive 2
Figure 2: Futuristic bank branches enhance the appeal of YES Bank 3
Figure 3: The capital, reserves and surplus figure for YES Bank are growing rapidly 6
Figure 4: YES Bank offers a comprehensive range of banking services 7
Figure 5: YES Bank is working to help India through the credit crisis 9
Figure 6: Punjab National Bank topped the list of banks on Standard and Poor's ESG India Index October 2008 12
CATALYST 1
SUMMARY 1
ANALYSIS 2
Introduction 2
Groundbreaking innovation sets YES bank apart from other more established players 2
The founders of YES bank have a history of entrepreneurship 4
YES Bank is expanding but still has a long way to go to compete with major Indian players 5
YES Bank's financial position is strong despite its small size 7
YES Bank has kept up to date with changing consumer behaviors 8
Authenticity is achieved through unconventional means 8
The brand appeals to the comfort Megatrend through simplicity, transparency and ethical principles 8
Trust is fostered by showing a caring side 9
As one of the most attractive emerging markets, there are opportunities for other players looking to enter the market 10
More advanced use of technology is key 10
Green and ethical credentials are becoming increasingly important 11
APPENDIX 13
Data Tables 13
Definitions 13
The Datamonitor Financial Services Consumer Insight Megatrend Framework 13
Authenticity 13
Comfort 13
Connectivity 13
Convenience 13
Individualism 14
Wellbeing 14
Demographic Complexity 14
Financial Intelligence Complexity 14
Lifestage Complexity 14
Wealth Complexity 14
Further reading 14
Ask the analyst 15
Datamonitor consulting 15
Disclaimer 15
List of Tables
Table 1: YES Bank's profile 13
List of Figures
Figure 1: The logo design is simple and positive 2
Figure 2: Futuristic bank branches enhance the appeal of YES Bank 3
Figure 3: The capital, reserves and surplus figure for YES Bank are growing rapidly 6
Figure 4: YES Bank offers a comprehensive range of banking services 7
Figure 5: YES Bank is working to help India through the credit crisis 9
Figure 6: Punjab National Bank topped the list of banks on Standard and Poor's ESG India Index October 2008 12