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Chapter I 2008-2009, World Bank Card Industry Analysis of the market operation
Section I2008-2009, World Bank card industry's overall development status of
. The World Bank cards market development process
. The World Bank cards market, restrictive rules
. Around the world situation of Organizational Development Bank Card
. Foreign bank card industry, the basic mode of operation
. Part of the national bank card industry regulation policy brief
Section II the United States
.2007 Bank card acceptance in the United States Market Development Overview
.2008 Of the financial crisis spread to the U.S. credit card market,
. U.S. bank card market in the pattern of changes in
. The United States to actively promote changes in the credit card market
. Bank of America card transaction authorization and risk-sharing rules
Section III European Union
. European bank card payment towards a unified market
. The EU bank card industry, policy changes
. EU's bank card market development trends


Chapter II 2008-2009 operation of China's bank card industry, environmental analysis
Section I2008-2009 of China's bank card industry, policy analysis
. Bank card business management methods
. Bank Card regulatory policy analysis
. Relevant industrial policy impact analysis
Section II2008-2009 Analysis of China's macro-economic environment
. Analysis of China's GDP
. China's CPI index analysis
. Deposit and lending interest rate changes
.'s Revenue and expenditure
Section III2008-2009 of China's bank card industry, analysis of the social environment


Chapter III 2008-2009 Bank of China Card Industry Development Situation Analysis
Section I2008-2009 of China's bank card industry overview
. Bank of China Card Industry History
. Bank of China Card Industry Structure
. China's banking card acceptance network taking shape
. Usher in a full range of domestic bank card industry, innovation
Section II2008-2009 of China's bank card market, SWOT analysis
. China's banking card business development strengths (Strengths)
. China's banking card business development disadvantage (Weaknesses)
. China's banking card business development opportunities (Opportunities)
. China's banking card business challenges (Threats)
Section III2008-2009 of China's bank card industry, the problems and shortcomings
. Bank of China the main problems facing the card industry
. Domestic bank card business development, shortcomings
. Restricting the development of China's banking card market factors that
. Bank of China Card Industry Dilemma
Section IV2008-2009 years of development China's Bank Card Industry Suggestions
. To promote the development of China's banking card industry, coping strategies
. Promote China's bank card industry, the basic measures of
. China's banking card market development and expansion of the strategic measures
. Development of China's bank card business in the proposed
. Bank Card Business Innovation Strategy


Chapter IV 2008-2009 of China's credit card market dynamic analysis
Section I2008-2009 China Credit Card Market Overview
. China's credit card industry characteristics
. China's credit card business to upgrade to speed up the pace of
. Chinese credit card market entry strategic opportunity
Section II2008-2009 analysis of China's credit card market segments
. Women-only credit card market, warming
. Student credit card market opportunities and challenges
. 5 Bank of China jointly issued by Charity Credit Card
. Travel credit card usher in market opportunities
. Automobile credit card function gradually improved
Section III2008-2009 of China's credit market problems
. Chinese credit card industry, problems
. Shortcomings in China's credit card market
. China's credit card business service issues and causes of
Section IV2008-2009 years of development of China credit card market and Suggestions
. Chinese credit card industry in the development of ideas
. Developing countermeasures to the credit card market in China
. China's regional banks, credit card business of the development proposal
. China Credit Card Consumer Credit Development Strategy


Chapter V 2008-2009 years, other Chinese bank card market trend analysis
Section I Debit Card
. Domestic Debit Card Market Overview
. Foreign banks to enter the domestic debit card market
. Large commercial banks to issue debit cards advantages and disadvantages of
. Large commercial bank debit card business development strategy
Section II Official Card
. Chinese official card business the main content
. The issuance of domestic public service card
. China has actively promoted the reform of public service card
. My main contradiction facing the official card business
. Official card popularization and application of existing problems and countermeasures
Section III migrant workers bank card
. Bankcard services tailored for rural migrant workers Overview
.2008 Rural migrant workers in China bank card transactions exceeded 8.0 billion
. Bankcard services tailored for rural migrant workers shortcomings
. Accelerate the characteristics of rural migrant workers bank card business of measures


Chapter VI2008-2009 of China's bank card market focus area analysis
Section I Shanghai
. Shanghai's development bank card industry, a favorable factor
.2008 Bank card market in Shanghai steady growth
. Shanghai, the rapid growth in the number of credit card issuers
. Bank card industry, to promote Shanghai as an international financial center
.2010 Bank card penetration rate in Shanghai up to international standards developed cities
Section II, Guangzhou
. Guangzhou bank card market is gradually standardized
. Guangzhou credit card business profile
. Guangzhou Rural Credit Cooperatives Credit Card Market Expansion
.2010 In Guangzhou will implement the official card settlement
Section III Shenzhen
. Shenzhen bank card industry, sustainable and rapid development
. Shenzhen, the credit card market saturation
.2008 In Shenzhen full implementation of the "official card" payment system
.2009 In Shenzhen bank card acquiring market opening
Section IV Beijing
. Beijing bank card market rapidly expanding
. Beijing to actively improve the environment for credit card acceptance
. Beijing vigorously promote the reform of public service card


Chapter VII 2008-2009 sales of China's bank card market, and competition pattern analysis
Section I 2008-2009 Bank of China Card Market Analysis
. Bank Card Marketing Mode Analysis
. Bank card marketing content to adjust and optimize the
. Differences in marketing, bank card problems and countermeasures
. Bank card business marketing strategy
. Bank card marketing mode of creative ways to
Section II 2008-2009 Bank of China card market competition analysis
. Challenge to the World Bank, China Union Pay card market pattern
. Bank of China card market competition
. The domestic competition in the market characteristics of bank card
. State-owned bank bank card business, competitive advantages and disadvantages
. Offshore financial institutions, increasing competition in China's Bank Card Market
Section III 2008-2009 Competitive Analysis of China's credit card market,
. Chinese credit card market and competitive structure
. The high-end market has become the heavy competition in the domestic credit card matrix
. Disorderly competition in China's credit card market seen
. The credit card market competitive strategy
Section IV 2008-2009 years, China's financial institutions to enhance the competitiveness of bank card business strategy
. Increasing domestic bank card industry's core competitiveness of the response
. The state-owned commercial banks to enhance the competitiveness of bank card business of measures
. Foreign banks to win the way bank card market competition
. RCC bank card business to enhance the competitiveness of


Chapter VIII 2008-2009 of China's big four state-owned banks Bank Card Business Analysis
Section I of China Industrial and Commercial Bank of China Limited
. Company Profile
. Industrial and Commercial Bank of China bank card business situation
.2008-2009-Year analysis of operating conditions of Industrial and Commercial Bank of China
. ICBC to actively expand the credit card business
Section II China Construction Bank Corporation
. Company Profile
. China Construction Bank Card Business of
.2008-2009-Year analysis of operating conditions of China Construction Bank
. Jianhanglongka their strengths and weaknesses
Section III of Bank of China Limited
. Company Profile
. Bank of China bank card business situation
.2008-2009 Analysis of China's banking operations
. Bank of China Bank Card Business Development Strategy
Section IV Agricultural Bank of China
. Company Profile
. Agricultural Bank of China Golden Harvest card issuance
. Jinsui credit card business development characteristics
. Agricultural Bank of China Bank Card Business Development Strategy


Chapter IX 2008-2009 in other joint-stock banks in China bank card business analysis
Section I Merchants Bank Co., Ltd.
. Company Profile
. China Merchants Bank Bank card business case
. China Merchants Bank "Golden Sunflower" wealth management card brand operation strategy
. China Merchants Bank credit card marketing mode analysis
.2008-2009-Year analysis of operating conditions of China Merchants Bank
Section II China CITIC Bank Co., Ltd.
. Company Profile
. CITIC Bank bank card business situation
.2008-2009-Year analysis of operating conditions of China CITIC Bank
. CITIC Bank Credit Card's product positioning
Section III China Minsheng Banking Co., Ltd.
. Company Profile
. Minsheng Bank bank card business situation
.2008-2009-Year analysis of operating conditions of the Minsheng Bank
Section IV Industrial Bank Co., Ltd.
. Company Profile
.2008 Years, Industrial Bank of Bank Card Business
.2009 Years, the amount of credit card issuing bank Societe Generale break 5 million
.2008-2009-Year analysis of operating conditions of the Industrial Bank
Section V Shanghai Pudong Development Bank Co., Ltd.
. Company Profile
. Shanghai Pudong Development Bank bank card business situation
.2008-2009-Year analysis of operating conditions of Shanghai Pudong Development Bank
Section VI Shenzhen Development Bank Co., Ltd.
. Company Profile
.2007 In Shenzhen Development Bank, bank card business situation
.2008-2009-Year analysis of operating conditions of the Shenzhen Development Bank


Chapter X 2008-2009 Bank of China Card Industry Chain Analysis
Section I Bank Card Industry Value Chain
. Bank card industry value chain, the relevant overview
. Bank Card Industry Value Chain Analysis and Application
. Bank of China Card Industry Value Chain Problems
. Bank of China card industry value chain improvement suggestions
Section II Banking
. China's Banking Industry Review
.2009 Years of management and development of China's Banking Industry Trends
. China's banking sector reform, development and achieved remarkable results in
Section III2008-2009 Nian (ATM) automated teller machine industry analysis
. In the world market supply and demand status of ATM industry
. China ATM Machine Industry Development Overview
. The domestic market continues to expand ATM machine
. China ATM Automatic Teller Machine Market structure
. ATM machine monitoring system use and performance indicators
Section IV2008-2009 Nian (POS) swipe machine industry analysis
. UnionPay POS Machine Description
. Credit card spending Chengdu, becoming the new fashion
.2007 Years of intense market competition of domestic POS Machine
.2008 Market Operation of China's credit card machine status
Section V2008-2009 of China's bank card tax (fee) Analysis
. China's banking card tax (fee) System Construction Overview
. Bank Card tax (fee) system-building objectives and principles of the
. Bank Card tax (fee) overall system architecture and business processes
. Bank card credit card tax (fee) system, social and economic benefits


Chapter XI 2008-2009 of China's bank card business risk analysis and prevention
Section I2008-2009 the Bank Card of the main forms of business risk
. The use of channels to the risk of
. Technical Risk
. Credit risk
. Intermediary Risk
. The risk of fraud
Section II2008-2009 of China's bank card online payment risk and prevention
. Online payment security issues
. China's increase the ratio of bank card online payment
. Bank card online payment mode and its risk
. China's bank card to strengthen online payment risk prevention
. To avoid the risk of bank card online payment measures
Section III2008-2009 of China's credit card risk management analysis
. Credit card business risks and Analysis of Causes
. The significance of credit risk management
. Credit risk management, economic analysis
. Domestic credit risk management problems
. The strengthening of domestic credit risk management proposals
Section IV2008-2009 bank card market in China to promote the healthy development of policy proposals
. Effectively regulate behavior of bank card issuers
. To strengthen the monitoring and the use of bank card transactions management
. To further enhance the admissibility of the market risk management
. To improve the management of bank card acceptance terminals
. Establish a sound credit system
. To strengthen the banking card market supervision


Chapter XII 2009-2012 Investment of China's bank card market analysis and trend analysis of the prospects for
Section I2009-2012 of China's bank card market, investment analysis
. The international financial crisis on China's credit card industry, the impact of
. China has actively boost the domestic market to address the financial crisis
. Under the influence of the financial crisis, the Bank of China card business continues to improve
. The domestic debit card market investment warming up
Section II2009-2012 of China's bank card industry trends
. Foreign Bank Card Industry Development Trend
. Bank of China card industry's future development trend
. Bank of China card market trends
. Domestic banks is an inevitable trend of intelligent card
Section III2009-2012 segment of China's bank card market trends and outlook
. An international credit card business trends
. Chinese credit card industry, the development direction of
. China business development trend of debit cards
. Chinese official card market prospects
. Domestic migrant workers optimistic about the business prospects of the bank card