Research fields: PND, On-board GPS, GPS Mobile Phone, etc

Enterprises involved: SiRF, U-BLOX, Global location, etc.

Report Highlights

Along with the growth of GPS equipment shipment, competition is escalating in the GPS chip market. As Taiwanese chip design companies join the market, price of GPS chips are dropping at an expedited pace: Price has fallen from 10 USD at the end of 2006 to 3-4 USD. With regard to prices, GPS chips have reached the critical point of massive application. Although the market expects competition to intensify, some chip vendors have joined this field, lured by the huge development space of the GPS chip market.

In the face of changes and challenges of competition and market, CCID releases the 2008-2009 Annual Report on China's GPS Chip Market, which helps vendors, investors and industry insiders grasp more accurately laws governing the market's development and comb the development track of application value.
--In-depth, full and accurate market research data: Based on the in-depth survey of chip market, the report depicts the market from the angle of product structure, application structure, and brand structure, and identifies development direction.
--All-round and in-depth brand competition analysis: CCID sums up enterprises' successes and failures in the dimension of situation in market segments, competition strategies and SWOT analysis, and reviews the makings of leading players in the market.
--Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, the report examines related links in the industry, and presents valuable trend analysis and quantitative forecast result. 

Main Conclusions
Key Findings
I. Overview of the Global GPS Chip Market in 2008
 (I) Market Size & Growth
   1. Market Size & Growth in 2008
   2. New Technology Application
 (II) Basic Characteristics
 (III) Major Countries & Regions
    1. USA
    2. Europe
    3. Japan
    4. Asia-Pacific
II. Overview of China's GPS Chip Market in 2008
 (I) Market Size & Growth
   1. Market Size & Growth, 2006-2008
   2. Price Trend
 (II) Basic Characteristics
 (III) Analysis on Market Structure
    1. Application Structure
    2. Product Structure
    3. Brand Structure
III. Forecast of China's GPS Chip Market, 2009-2011
 (I) Forecast on the Size of China's GPS Chip Market, 2009-2011
 (II) Forecast on the Structure of China's GPS Chip Market, 2009-2011
    1. Application Structure
    2. Product Structure
IV. Analysis on the Development Trend of China's GPS Chip Market, 2009-2011
 (I) Product Technology
 (II) Price
 (III) Channels
 (IV) Service
V. Research on Market Segments of China's GPS Chip Market
 (I) PND Market
   1. Market Size & Growth
   2. Structure of Market Segments
   3. Market Demand Characteristics
(II) On-board GPS Market
   1. Market Size & Growth
   2. Structure of Market Segments
   3. Market Demand Characteristics
(III) Mobile Phone GPS Market
    1. Market Size & Growth
    2. Structure of Market Segments
    3. Market Demand Characteristics
VI. Analysis on the Competition Situation in China's GPS Chip Market
 (I) Overall Competition Situation
 (II) Leading Vendors' Competition Strategies & SWOT Analysis
    1. SiRF
    2. U-BLOX
    3. Global location
VII. Recommendations from CCID
 
List of Tables
Size & Growth of the Global GPS Chip Market, 2006-2008
Size & Growth of China's GPS Chip Market, 2006-2008
Product Structure of China's GPS Chip Market in 2008
Application Structure of China's GPS Chip Market in 2008
Brand Structure of China's GPS Chip Market in 2008
Forecast on the Structure of China's GPS Chip Market, 2009-2011
Forecast on the Application Structure of China's GPS Chip Market, 2009-2011
Forecast on the Product Structure of China's GPS Chip Market, 2009-2011
...

List of Figures
Size & Growth of China's PND GPS Chip Market, 2006-2008
Product Structure of China's PND GPS Chip Market in 2008
Brand Structure of China's PND GPS Chip Market in 2008
Size & Growth of China's On-board GPS Chip Market, 2006-2008
Product Structure of China's On-board GPS Chip Market, 2008
Brand Structure of China's On-board GPS Chip Market, 2008
Size & Growth of China's Mobile Phone GPS Chip Market, 2006-2008
Product Structure of China's Mobile Phone GPS Chip Market, 2008
Brand Structure of China's Mobile Phone GPS Chip Market, 2008
...