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2009-2010 Annual Report on China's Mobile Phone Software Application Market
Chinese Version Report Link Finished:2010-03-12 Product ID:E03
Keywords
Mobile Phone Software Application SaaS Outsourcing Middleware Linux ITO EMEA Embedded Software EAI BPO BI Software
Abstract
Research Fields: Mobile Software Products, Application and Service Markets, Including Mobile Phone OS, Mobile Database, Mobile Phone Games, Software Application Stores, etc.
Vendors Involved: Microsoft, Google, Nokia, Apple, China Mobile, China Unicom, China Telecom, Sybase, etc.
Report Highlights
In 2009, although China's economy experiences U-shaped fluctuation, but communications industry, especially mobile phone software market is in the ascendant. From common alarm clock and contact book to basic operation system, mobile database and interactive interface, the number and categories of software embedded in mobile phones continue to increase in recent years. With mobile phones' obvious intelligent trend, software developers, mobile phone vendors and telecom operators are competing for the opportunities in mobile phone software market. However, on the other hand, if mobile phone software is considered as a separate product, its market hasn't formed mature system, and its market is changing and developing due to various factors' influences, which has created a complicated and colorful China's mobile phone software market in 2009.
Judging from specific product structure, with smart phones' popularity, as intelligence's basic guarantee, mobile phone OS has the most stable market growth, the share of mobile phone software is reducing year by year, but OS promotion effect on application software is stronger. In single machine application market of application software field, software enterprises' sales revenue has rapid shrink, but judging from users' usage situation, single machine application doesn't have obvious withdraw, this contrast is worthy of enterprises' attention in the industry.
Apple created software store began to take root in China in 2009, although it hasn't formed important practical market, but judging from users' other channels' software download, with major participators strengthening promotion, China's mobile phone software application software will greet favorable development in 2010.
In the face of changes and challenges in competition and the market, CCID releases 2009-2010 Annual Report on China's Mobile Phone Software Application Market, which helps vendors, investors and industry insiders to grasp more accurately laws in China's mobile phone software market's pulse in combing the development track of application value:
Deep and accurate market research data: On the basis of in-depth research of leading vendors' product types, the report depicts changes in the market from the angles of product structure, price segments, regional and provinces, city level, vertical and parallel segments, and distribution channels so as to point out development direction.
All-round and profound brand analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, CCID leverages its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts analysis of related industry links, to present valuable trend analysis and quantitative forecast result.
Vendors Involved: Microsoft, Google, Nokia, Apple, China Mobile, China Unicom, China Telecom, Sybase, etc.
Report Highlights
In 2009, although China's economy experiences U-shaped fluctuation, but communications industry, especially mobile phone software market is in the ascendant. From common alarm clock and contact book to basic operation system, mobile database and interactive interface, the number and categories of software embedded in mobile phones continue to increase in recent years. With mobile phones' obvious intelligent trend, software developers, mobile phone vendors and telecom operators are competing for the opportunities in mobile phone software market. However, on the other hand, if mobile phone software is considered as a separate product, its market hasn't formed mature system, and its market is changing and developing due to various factors' influences, which has created a complicated and colorful China's mobile phone software market in 2009.
Judging from specific product structure, with smart phones' popularity, as intelligence's basic guarantee, mobile phone OS has the most stable market growth, the share of mobile phone software is reducing year by year, but OS promotion effect on application software is stronger. In single machine application market of application software field, software enterprises' sales revenue has rapid shrink, but judging from users' usage situation, single machine application doesn't have obvious withdraw, this contrast is worthy of enterprises' attention in the industry.
Apple created software store began to take root in China in 2009, although it hasn't formed important practical market, but judging from users' other channels' software download, with major participators strengthening promotion, China's mobile phone software application software will greet favorable development in 2010.
In the face of changes and challenges in competition and the market, CCID releases 2009-2010 Annual Report on China's Mobile Phone Software Application Market, which helps vendors, investors and industry insiders to grasp more accurately laws in China's mobile phone software market's pulse in combing the development track of application value:
Deep and accurate market research data: On the basis of in-depth research of leading vendors' product types, the report depicts changes in the market from the angles of product structure, price segments, regional and provinces, city level, vertical and parallel segments, and distribution channels so as to point out development direction.
All-round and profound brand analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, CCID leverages its profound understanding of the IT market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it conducts analysis of related industry links, to present valuable trend analysis and quantitative forecast result.
Table of Contents
Research Objects
Main Conclusions
Key Findings
I. Overview of the Global Mobile Phone Software Market in 2009
(I) Market Size & Growth
1. Market Size & Growth in 2009
2. New Technology Application
(II) Basic Characteristics
1. Software tends to transform to service
2. Products' innovations and modes' innovations are co-prosperity
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan and South Korea
4. Asia-Pacific (Excluding China, Japan and South Korea)
II. Overview of China's Mobile Phone Software Market in 2009
(I) Market Size & Growth
(II) Basic Characteristics
(III) Analysis on Market Structure
1. Products Structure-GPS, maps and location-based applications have rapid growth and are closely followed by mobile phone games.
2. Vertical Structure-the user with monthly income of 1,500-5,000 is the consumption brunt of present mobile phone software
3. Parallel Structure- different occupational users don't have obvious mobile phone software consumption differences
4. Regional Structure-the contribution proportion of consumers in south China is obviously higher than that of other regions
III. Forecast on China's Mobile Phone Software Market, 2010-2012
(I) Forecast on the Size of China's Mobile Phone Software Market, 2010-2012
1. Total Size-with regard to overall scale, China's mobile phone software market couldn't become important part of the whole software market in China in next three years
2. Growth Rate-the year of 2010 will become the primary era of China's mobile phone software development, and the market's growth rate will continue to rise in next three years
(II) Forecast on the Structure of China's Mobile Phone Software Market, 2010-2012
1. Products Structure-entertainment software is still the major force
2. Vertical Structure-high-end business people's rapid growth will become another pillar of the market
3. Parallel Structure-education software development promotes student group's rapid growth
4. Regional Structure-the consumers in east China and north China catch up from behind
IV. Analysis on Trend of China's Mobile Phone Software Market, 2010-2012
(I) Products and Technology
(II) Competition and Cooperation
(III) Policies and Environment
(IV) Regional Development
V. China's Mobile Phone Software User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
List of Tables
Sales Revenue of Global Software System Market, 2007-2009
Sales Volume and Sales Revenue of China's Software System Market, 2007-2009
Growth Rate of China's Software System Market, 2007-2009
Size of China's Software System Market, 2009Q1-Q4
Products Types' Sales Volume Structure of China's Software System Market in 2009
Products Types' Sales Revenue Structure of China's Software System Market in 2009
Products' Price Brackets' Sales Volume Structure of China's Software System Market in 2009
Products' Price Brackets' Sales Revenue Structure of China's Software System Market in 2009
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List of Figures
Comparison of Sales Volume of China's Software System Market, 2007-2009
Comparison of Sales Revenue of China's Software System Market, 2007-2009
Comparison of Quarterly Sales Volume of China's Software System Market in 2009
Comparison of Quarterly Sales Revenue of China's Software System Market in 2009
Comparison of Products' Types' Sales Volume of China's Software System Market in 2009
Products' Types' Sales Revenue Structure of China's Software System Market in 2009
Comparison of Price Brackets' Sales Volume of China's Software System Market in 2009
Comparison of Price Brackets' Sales Volume of China's Software System Market in 2009
Comparison of Price Brackets' Sales Revenue of China's Software System Market in 2009
�
Main Conclusions
Key Findings
I. Overview of the Global Mobile Phone Software Market in 2009
(I) Market Size & Growth
1. Market Size & Growth in 2009
2. New Technology Application
(II) Basic Characteristics
1. Software tends to transform to service
2. Products' innovations and modes' innovations are co-prosperity
(III) Major Countries & Regions
1. USA
2. Europe
3. Japan and South Korea
4. Asia-Pacific (Excluding China, Japan and South Korea)
II. Overview of China's Mobile Phone Software Market in 2009
(I) Market Size & Growth
(II) Basic Characteristics
(III) Analysis on Market Structure
1. Products Structure-GPS, maps and location-based applications have rapid growth and are closely followed by mobile phone games.
2. Vertical Structure-the user with monthly income of 1,500-5,000 is the consumption brunt of present mobile phone software
3. Parallel Structure- different occupational users don't have obvious mobile phone software consumption differences
4. Regional Structure-the contribution proportion of consumers in south China is obviously higher than that of other regions
III. Forecast on China's Mobile Phone Software Market, 2010-2012
(I) Forecast on the Size of China's Mobile Phone Software Market, 2010-2012
1. Total Size-with regard to overall scale, China's mobile phone software market couldn't become important part of the whole software market in China in next three years
2. Growth Rate-the year of 2010 will become the primary era of China's mobile phone software development, and the market's growth rate will continue to rise in next three years
(II) Forecast on the Structure of China's Mobile Phone Software Market, 2010-2012
1. Products Structure-entertainment software is still the major force
2. Vertical Structure-high-end business people's rapid growth will become another pillar of the market
3. Parallel Structure-education software development promotes student group's rapid growth
4. Regional Structure-the consumers in east China and north China catch up from behind
IV. Analysis on Trend of China's Mobile Phone Software Market, 2010-2012
(I) Products and Technology
(II) Competition and Cooperation
(III) Policies and Environment
(IV) Regional Development
V. China's Mobile Phone Software User Requirements Study
(I) Brand Preference
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
List of Tables
Sales Revenue of Global Software System Market, 2007-2009
Sales Volume and Sales Revenue of China's Software System Market, 2007-2009
Growth Rate of China's Software System Market, 2007-2009
Size of China's Software System Market, 2009Q1-Q4
Products Types' Sales Volume Structure of China's Software System Market in 2009
Products Types' Sales Revenue Structure of China's Software System Market in 2009
Products' Price Brackets' Sales Volume Structure of China's Software System Market in 2009
Products' Price Brackets' Sales Revenue Structure of China's Software System Market in 2009
�
List of Figures
Comparison of Sales Volume of China's Software System Market, 2007-2009
Comparison of Sales Revenue of China's Software System Market, 2007-2009
Comparison of Quarterly Sales Volume of China's Software System Market in 2009
Comparison of Quarterly Sales Revenue of China's Software System Market in 2009
Comparison of Products' Types' Sales Volume of China's Software System Market in 2009
Products' Types' Sales Revenue Structure of China's Software System Market in 2009
Comparison of Price Brackets' Sales Volume of China's Software System Market in 2009
Comparison of Price Brackets' Sales Volume of China's Software System Market in 2009
Comparison of Price Brackets' Sales Revenue of China's Software System Market in 2009
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