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S. Korea's Shinsegae to open 1,000 supermarkets in China
Source :China Knowledge update : 2009-02-27
Shinsegae Group, the largest retailer in South Korea, plans to open 1,000 supermarkets in China, the Xinhua News Agency reported, citing the company's CEO Koo Hak-su.
The retailer, which currently has 20 supermarkets all across China, plans to open 10 more in the Chinese market this year. Shinsegae launched its first supermarket, E-mart, in China in 1997, according to Koo.
Shinsegae will stick to its expansion strategy in China to further tap the world's most potential market with such a huge population. In recent years, its investment in China has amounted to KRW 100 billion, 10% of the group's annual investment worldwide.
Shinsegae, with eight department stores and 120 supermarkets throughout South Korea, recorded annual sales revenue of KRW 14.5 trillion last year.