ZTE has announced that it had shipped 28 million handsets globally in the first half of 2010, which represents a 40% increase year-on-year. The company puts this down to the increasing market demands from international markets, as well as a spike in 3G usage in China and smartphone popularity worldwide.

In the first half of 2010, ZTE had shipped 17 million handsets to the international markets (i.e. markets outside China), making up 60% of total shipments. This is an increase of 30% year-on-year. For the European market, ZTE recorded a year-on-year increase of 150%. In UK, the sales of ZTE handsets in Q2 2010 exceeded 1 million units, and the sales in France also exceeded 1 million in the first half of the year.

ZTE has shipped 11 million handsets in China in the first half of 2010, representing a solid 75% year-on-year increase.

In addition, ZTE intensified its R&D efforts to target the high-end consumer market. ZTE holds the biggest number of 3G terminal product patents in China, and will launch a full series of Android smartphones for the three major mobile phone standards.

In the first half of 2010, ZTE launched nearly 10 types of Android handsets, including the Racer, Link and X850 models which had been adopted by H3G in the UK, Bouygues Telecom in France, VIVO in Brazil and other markets. In China, the ZTE X850 phone became one of the major Android mobile devices offered by China Unicom.

As a partner of Microsoft, ZTE is working closely on Windows Phone 7.0 product development after the global launch of the WM6.5 handset last October in Portugal and other countries. In terms of engineering and design, ZTE's handsets support various mainstream smartphone operating systems ranging from Linux to Windows, from Android to OMS, and from BMP to Meego.