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3D TV sets see markdowns to boost sales in China

Source :CRI          update : 2010-09-01

3D TV sets usually sell for more than 25,000 yuan on average. But recently, many major electronics manufacturers have given up on huge profits in hopes of luring more customers. For example, a 47-inch LG model was reduced to 17, 500 yuan from 25,000 yuan, a 30-percent discount. A pair of 3D TV glasses once cost about 1,000 yuan by themselves, but now they are given as gifts with the purchase of a TV set. The huge discounts have warmed up the 3D TV market, and salespeople at electronics stores are happy about the turnaround.

"This month we've sold 80 to 90 3D TV sets after the promotion."

"The sales volume has jumped by 30 to 40 percent compared to the record in June, when 3D TV sets were first on shelves in our store."

But besides the high price, the inconvenience of watching 3D TV is another obstacle holding down sales volume. Some customers say,

"I find it very troublesome to wear glasses, and I feel dizzy after watching for a while."

Some domestic brands are limiting output of 3D TV sets for these reasons. Skyworth Company, one of the biggest Chinese TV makers, still produces mostly 2D TV sets, and only a few 3D ones on special order from customers.

Currently, most 3D TV sets still use first generation technology, which may cause dry eyes or discomfort from extended watching. Skyworth Executive Manager Wang Hai admits it is probably not the perfect time to purchase a 3D TV.

"Honestly, the current 3D TV technology is far from being mature, and I personally don't recommend customers buy such products at this moment. It is not economical for consumers to pay an extra 50 percent for an immature function. Our estimation is that the technology will be good enough by the year of 2012."

For now, television broadcasters aren't providing 3D programming. Currently, only Australia's Special Broadcasting Service is looking into the technical aspects of making 3D programs. Experts suggest customers wait until more models are released, prices come down and more content is available. If you simply want to get a good television, however, the current 3D models available are the cream of the crop-they excel at displaying 2D video, have plenty of advanced features and the added bonus of offering you a sneak peak at 3D.