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Heavy Marketing Campaign Helps Samsung Ship 1 Million Galaxy Smartphones in USA
Source :Cellular-News update : 2010-08-31
Samsung says that it has shipped one million of its Android 2.1-powered Galaxy S smartphone to the USA. Samsung Mobile began shipping the Galaxy S portfolio on July 15th, which are currently available with AT&T and T-Mobile. Galaxy S devices will also be available with Sprint on August 31 and will be available with Verizon Wireless, U.S. Cellular and Cellular South this autumn.
"Bringing Galaxy S devices to multiple carriers has given Samsung Mobile the opportunity to reach millions of consumers," said Dale Sohn, president of Samsung Mobile. "I am proud of the instant success of the Galaxy S line up and I am very pleased to announce that because of the support of our carrier partners and loyal customers, we have shipped one million Galaxy S devices in the U.S. market. Samsung Mobile looks forward to sharing additional Galaxy S milestones in the future."
The roll out of Samsung's Galaxy S portfolio has been supported by a multi-tiered print, online, cinema and television advertising campaign, including major TV networks.
In addition, Samsung Mobile has executed a comprehensive Galaxy S social media campaign, which included a Facebook promotion and daily content sharing on Samsung Mobile's social media channels, which include Facebook, Twitter, YouTube. As additional Galaxy S devices become available, Samsung Mobile will continue to distribute key digital and video assets to sustain awareness of the Galaxy S.
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