USB has been extremely successful in the digital still camera and digital camcorder markets because most users want to download images to PCs to store video recordings and still pictures or to print pictures. As picture file sizes increase with camera resolution, and as camcorders move from standard-definition (SD) to high-definition (HD), the desirability of SuperSpeed USB becomes even more apparent, according to In-Stat. As a result, adoption of SuperSpeed USB into digital cameras and camcorders will be much more rapid than other CE device segments, with penetration levels reaching 50% and 60% respectively, by 2014.

“SuperSpeed USB can move 25GB of data in 70 seconds, the same amount of data would take nearly 14 minutes using high-speed USB,” says Brian O’Rourke, Principal Analyst. “This dramatic leap in download times makes the adoption of SuperSpeed USB into digital camcorders and cameras a natural migration.  We expect to see the first SuperSpeed USB camcorders hit the market in the second half of 2011.”
 
Recent In-Stat research found the following:
Nearly 160 million digital TVs will ship with USB in 2014.
By 2014 nearly 7 million set top boxes will be have integrated SuperSpeed USB
SuperSpeed USB will reach 40% penetration in the portable digital media player market in five years.
225 million SuperSpeed USB flash drives will ship in 2014, representing a CAGR of 791.8% from 2009 to 2014.
More than 3 billion USB-enabled devices shipped in 2009; over 4 billion will ship in 2012.
The research, “USB 2010: SuperSpeed USB Adoption Will Lag the Pace of High-Speed USB Adoption” (#IN1004685MI), covers the worldwide market for USB technology. It includes:
Examination of the USB market, with analysis of three different categories: low & full-speed, high-speed, and SuperSpeed.
Forecasts of USB device sales through 2014 by type and by application in several categories: PCs, PC peripherals, consumer electronics, communications, and automotive.
Results of a residential consumer survey on USB usage.
USB supplier profiles: Cypress Semiconductor, DisplayLink, Fresco Logic, Fujitsu, Gennum, Intel, Jungo Software, LucidPort Technology, MCCI, NEC, PLX, SMSC, STEricsson, Symwave, Synopsis, Texas Instruments.