To boost their sales performance in Taiwan, brand vendors are promoting their LED-backlit LCD products including monitors and TVs at the ongoing Taipei Computer Applications Show (TCAS) 2010 from August 5-9.

Chimei said it is offering discounts of up to 10% for its larger-size LED-backlit monitors, and it expects LED-backlit models to account for 70% of the total revenues from LCD monitors in 2010.

Chimei's monitor lineup featured at the show ranges from 18.5- to 23.6-inch, featuring LEDs from Japan-based Nichia, resolution up to 1,920x1,080 and 5ms response time.

As for LCD TVs, Chimei expects to sell up to 1,500 units during the TCAS 2010. Chimei ranked first in Taiwan's LCD TV market in the first half of 2010, and the company expects to remain the top vendor for the whole year and to grab a 20% share of the LED-backlit TV market, Chimei noted.

ViewSonic is focusing on LED-backlit and 3D products and is offering a 15% discount for its 23.5-inch LED-backlit monitor at the TCAS. The price for its 1ms response time 27-inch monitor has dropped to below NT$13,000 (US$408.71).

A 16:10 aspect ratio short-throw 3D projector is being offered by ViewSonic at the TCAS for under NT$40,000 and it comes with a pair of free shutter glasses that costs NT$5,990, the vendor said.