The sales of electronic books in China may exceed 3 million units in this year, the China Business News quoted Wu Qifan, senior executive of e-book provider Beijing Gorld Technology Co Ltd, as saying.

"The monthly sales of e-books have exceeded 300,000 in China, so we expect the annual sales will hit 3 million units in 2010." said Wu.

At least dozens of domestic companies have revealed plans for launching e-books. Hanwang Technology Co Ltd<002362> and international companies such as Amazon, Sony, Lenovo have stepped into the e-book market. Some middle- and low-end domestic manufacturers also entered the market with their relative lower prices.

Wu pointed out that it is not the price that determines the sales of e-book but the content.

China's total e-booker reader sales volume was 249,100 units in the first quarter this year, and 66.04% of them were sold by Hanwang Technology.