Hanwang Technology Co Ltd<002362>, a Beijing-based e-book and office electronics manufacturer, said yesterday that it plans to open 60 customer experience stores in the domestic market this year to display and promote e-book reader products and online bookstore services, the Shanghai Daily reported.

The Shenzhen-listed company opened a flagship store in Shanghai during the weekend, the first of the 60 stores planned.

Wang Bangjiang, vice president of Hanwang, said that the Shanghai store will help consolidate the firm's distribution channels in East China and improve the brand awareness of Hanvon products.

Hanwang, which raised about RMB 1.3 billion from an initial public offering on the Shenzhen Stock Exchange last month, has a 95% share in the country's e-booker reader market.

In 2009, the company's revenue was RMB 581 million, of which about 67% was contributed by its e-book business.