The effects of DAM software are indirect but critical to the performance of enterprises.

Being an application that facilitates quick and efficient storage, retrieval and reuse of the digital assets, Digital Asset Management software has nowadays become an essential tool in the enterprise environment.

Technavio announces this week the release of the report ‘Global Digital Asset Management Software Market in Retail Industry 2008-2012’. The report highlights the trends, drivers and challenges of the industry, and profiles some of the key vendors in the industry. 

According to TechNavio, the market for DAM software in the retail industry in the Americas is forecasted to reach $108.8 million by 2012, from $50 million in 2008; thus, growing at a CAGR of 21.4 percent.

Further, one of the TechNavio experts declares, ‘The introduction of DAM software has enabled businesses to store and access all their digital intelligence within a single point of management. Once incorporated into the system, digital assets are assigned metadata to provide additional information that allows more precise usage of assets and links relationship to other intelligence assets.”