China Telecom (0728.HK) will keep 55 percent of profits from its 'E surfing' digital reading services, with the remaining 45 percent going to content providers, reports cnmo.com, citing an unnamed source.

China Telecom is expected to launch 'E surfing' reading services on September 8.

Subscribers of 'E surfing' will be able to read novels, magazines and comics through mobile phones, computers and other terminals.

The company has signed a cooperation agreement with the General Administration of Press and Publication for the reading content.

China Telecom may reach 100 content partners by the end of the year.