Deutsche Telekom's mobile applications portal, Softwareload has launched in the UK, offering more than 15,000 mobile applications for download. In Germany, Softwareload's sister site  accounts for more than 1.5 million registered users.

"Consumers and business people alike are using mobile devices far more often for work or entertainment on the move. As a result they're demanding wider access to exciting new apps to make the most of their mobiles," said Dirk Lebzien, Head of Softwareload. "With the launch of our UK mobile store on Softwareload.co.uk, shoppers can choose from more than 15,000 software titles that they can quickly and securely install onto their mobile device."

Analyst group Gartner estimates that by 2013, mobile phones will overtake PCs as the most common Web access device worldwide. Softwareload's UK mobile store will offer apps compatible with BlackBerry, PalmOS, Symbian and Windows Mobile, including free titles. Customers can download and install software onto their mobile phone either via their PC or directly onto their handheld device.

Customers can also take advantage of Softwareload's 12-month download guarantee, which enables them to store their purchase securely online should they need to install it on a new mobile device during that period.